Interview
Shintaro HayashiNew graduates joining in 2023
PR team
Expanding My Passion for
Future Generations
What is your position?
I am currently part of the PR team. My job involves managing the production of transportation, OOH and magazine advertisement. I decide the period and location suited for each product, then I communicate with the product team to determine the design.
What led you to join Bushiroad?
I have been playing "Love Live! School Idol Festival" and "Weiss Schwarz" since middle school. I attended events and watched anime related to Bushiroad, and these activities gave me relief during difficult times.
When I was contemplating my job search, I reflected on such memories. I realized that I wanted the things I love to continue thriving in the future and to expand even further. This aspiration led me to choose Bushiroad.
Can you identify how your experiences during your student days relate to your current job?
I took up archery during university, which I had never tried before. I was also responsible for marketing the archery club. Despite the challenges posed by the COVID-19 pandemic, we worked on increasing our membership through discussions with club members on how to effectively conduct recruitment activities. We collaborated within the club to create videos for YouTube, promote our activities on X (Twitter) and Instagram, and host beginner sessions. I was genuinely delighted when we managed to gather around 100 participants.
This experience has contributed to my current job. It has allowed me to understand on a deeper level how to raise awareness of a content and how to spread the experience!
Understanding Content and
Promoting Culture
What do you find challenging in your current job?
One of the challenges is simultaneously appealing to existing content fans who still need to be made aware of the content. When it comes to appealing to existing fans, there are aspects of the content that only the content team would know well. Therefore, I communicate closely with the content team to understand the direction and essential points.
However, delving too deeply into the content can result in advertising that may be too niche, so I also strive to create advertisements that can attract the interest of a broader audience. Balancing these two aspects can be challenging.
What is your goal at Bushiroad?
In the short term, I want to create an advertisement that generates a lot of buzz and attracts crowds at train stations! In the long term, my goal is to expand Bushiroad's content further. Since anime culture has been a way for me to relax, I want to help it permeate the society even more. This includes advertising our own content and also IP from other companies.
Do you have any words of encouragement for students considering to apply Bushiroad?
Reflect back on how you lived your life and what you value the most. By doing so, you might discover the kind of work that aligns with your passions. There is more than one correct answer; opportunities exist in myriad places. I'm rooting for you!
